About CMA
We are seasoned pharma commercialization experts focusing on supporting companies in the medical cannabis market.
The market for medical cannabis in Germany is still nascent and expected to substantially grow in coming years due to increasing demand and evidence of the benefits of medical cannabis for patients in various therapeutic areas. The specifics of such a highly regulated environment require a deep understanding and insight to successfully maneuver in and to establish a sustainable and growing business.
CMA’s partners with medical cannabis companies in Germany to support them with our competencies and tools to optimize their commercialization activities in order to sustainably establish themselves with appropriate market share and growth.
CMA’s Offer
Our unique offer encompasses a full set of strategic marketing and commercialization planning and execution, customized to the specific needs of our clients and partners. We are resorting to a comprehensive tool set of differentiated and proven marketing, medical education and CRM programs. We focus specifically on applying digital media concepts enabling a lean, highly cost-efficient and flexible structure.
Core Competencies
Our partners benefit from our core strengths, corporate and brand strategy development and execution, as well as successful brand building. We know from years of experience how to to maneuver successfully in a highly regulated and competitive environment. Our deep insight into the German and international pharma markets and a comprehensive understanding of therapeutic areas and product benefits are a guarantor for our partners success.
Our Tools and Execution Approaches
At CMA we build success on a very structured and analytical approach to establish and grow business. We provide comprehensive in-depth target group analysis and identification. We pay particular attention to key stakeholder identification and management to secure sustainable successes. Most importantly we utilize our effective and proven pharma commercialization and medical education armamentarium, with focus on new media and digital marketing, to foster growth and market share.
Cooperation
We offer a full spectrum of individualized cooperation models adjusted to the needs of our partners and clients. The options range from classic fee-for-service plans to true partnership models, based on shared responsibilities and targets.
The Founders
Christian Chapin
CEO
» Seasoned Pharma Business Professional with over thirty years of international PHARMA product commercialization experience
» Worked for major PHARMA players including Merck/MSD, GSK, Pfizer, J&J and BI in various national and international management roles
» Strong Pharma business acumen and expertise with an excellent track record of corresponding market & business results
» Excellence in brand/digital marketing, strategy and tactics development, implementation and execution
» Expertise in Sales Management, Commercial Operations, Strategic Key Account Management, Customer Centricity and Business Development
» Excellence in launch – and life cycle management, Key Opinion Leader and Customer management
Dr. Michael Mehler
CEO
» Excellent track record in building, leading and transforming organizations in mass market and specialty business segments, incl. rare/orphan diseases.
» Expert in strategy and corporate development
» PhD in Biochemistry from Johannes Gutenberg University, Mainz, Germany
» Pharma & Biotech veteran with 30 years of deep international experience in the pharma and biotechnology industry (Merck/MSD, Novartis, Actelion and European Specialty Pharma), thereof > 20 years in executive roles.
» Former CEO of Riemser Pharma, Spepharm and leon-nanodrugs
» Well versed in corporate, family business and capital market/M&A environment
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